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The Transport Department has revealed the branding for the new national rail body, marking a key step in its strategy to bring the railways back into state hands.

An National Palette and Familiar Emblem

The fresh livery incorporates a patriotic design to mirror the national flag and will be rolled out on rolling stock, at railway stations, and across its online presence.

Significantly, the symbol is the iconic twin-arrow design presently used by the national rail network and previously created in the mid-20th century for British Rail.

A Implementation Plan

The implementation of the new look, which was designed by the department, is set to take place over time.

Passengers are scheduled to start spotting the newly-branded trains throughout the UK rail network from next spring.

In December, the design will be displayed at prominent railway stations, like Leeds City.

A Path to Nationalisation

The Railways Bill, which will enable the creation of GBR, is currently making its way through the Parliament.

The government has argued it is renationalising the railways so the network is "owned by the passengers, operating for the passengers, not for private shareholders."

GBR will unify the operation of train services and tracks and signals under a unified structure.

The department has said it will merge 17 various bodies and "cut through the notorious administrative hurdles and lack of accountability that hinders the railways."

App-Based Services and Existing Ownership

The rollout of Great British Railways will also feature a dedicated app, which will let users to see schedules and reserve tickets free from additional fees.

Accessibility users will also be have the option to use the app to request help.

Several franchises had previously been taken into public control under the outgoing administration, including Southeastern.

There are now 7 train operators already in public control, representing about a one-third of journeys.

In the past year, c2c have been brought into public ownership, with further franchises anticipated to be added in the coming years.

Official and Industry Response

"The new design isn't just a paint job," said the relevant minister. It represents "a fresh start, casting off the issues of the previous system and dedicated solely on delivering a genuine service for the public."

Rail representatives have welcomed the pledge to improving services.

"The industry will continue to cooperate with all stakeholders to facilitate a seamless transition to GBR," one executive added.